by Caroline BuistGuest blogging: it’s like being invited to someone else’s house party. You get to enjoy the crowd, sip their cocktails, and maybe even charm a few people. But it also means playing by their rules and not being the guest everyone secretly wishes they...
"When you speak to everyone, you speak to no one." This insightful quote by Meredith Hill underscores a core truth in marketing: a message aimed at everyone resonates with no one. When you attempt to appeal broadly, your content inevitably becomes generic, leaving it...
Why WIIFT Should Be Your Focus in Website Copywriting When it comes to writing for your website, there’s one question that will guide you to success: WIIFT, or “What’s In It For Them?”What does WIIFT mean? WIIFT means putting yourself in your client’s shoes. When you...
In this article, I write about the importance of having a target audience for coaches. When starting out, many coaches want to help as many people as possible. While this approach feels intuitive, targeting “everyone” isn’t likely to lead to a thriving practice....
I’m Uta –
Brand Strategist for planet-positive businesses and Founder of Carrot and Karma.
The Regenerative Brand Scorecard
