Why WIIFT Should Be Your Focus in Website Copywriting When it comes to writing for your website, there’s one question that will guide you to success: WIIFT, or “What’s In It For Them?”What does WIIFT mean? WIIFT means putting yourself in your client’s shoes. When you...
In this article, I write about the importance of having a target audience for coaches. When starting out, many coaches want to help as many people as possible. While this approach feels intuitive, targeting “everyone” isn’t likely to lead to a thriving practice....
In a world flooded with marketing messages, the one thing that cuts through the noise is relevance. Today, I’ll show you why making your marketing messages truly relevant to your audience is the key to capturing attention — and ultimately, driving success.Why...
Building an audience takes time, effort and investment, so it’s essential to nurture your connections to keep them engaged. Without a thoughtful strategy, your subscribers may lose interest, and all that hard work will be for nothing. Let’s dive into a seven-step...
In this article, I'll share seven tried-and-true strategies to help you attract more coaching clients. Starting a coaching practice is a rewarding journey. You chose this path because you’re driven to help others, and you know the transformative power of your work....
I’m Uta –
Brand and Website Designer for small businesses and solopreneurs.
Free website checklist for businesses serving conscious consumers
