Regenerative branding is a term that’s appearing more often — and just as often, it’s misunderstood. At its core, regenerative branding goes beyond reducing harm.It asks a different question: How can a brand actively strengthen the systems it depends on? Rather than...
Introduction Digital presence is now essential for almost every business. At the same time, there is growing awareness of the environmental footprint of the web, prompting many founders to explore more responsible digital design practices. For planet-positive brands,...
In this article, I write about the importance of having a target audience for coaches. When starting out, many coaches want to help as many people as possible. While this approach feels intuitive, targeting “everyone” isn’t likely to lead to a thriving practice....
by Caroline Buist Guest blogging: it’s like being invited to someone else’s house party. You get to enjoy the crowd, sip their cocktails, and maybe even charm a few people. But it also means playing by their rules and not being the guest everyone secretly wishes they...
I’m Uta –
Brand Strategist for planet-positive businesses and Founder of Carrot and Karma.
The Regenerative Brand Scorecard