When you speak to everyone, you speak to no one

When you speak to everyone, you speak to no one

Marketing

“When you speak to everyone, you speak to no one.” This quote by Meredith Hill basically says that if you are marketing to everyone, then your message will be so generic that you are not appealing to anyone. Your content will not speak to any specific...
WIIFT – What’s in it for them?

WIIFT – What’s in it for them?

Marketing

In this post, I will share with you why it’s important to focus on WIIFT. It is an acronym that stands for “What’s In It For Them.” What’s In It For Them? WIIFT? This is going to be the most important question you can ask yourself when writing...
Why coaches need to have a target audience

Why coaches need to have a target audience

Marketing

In this article, I write about the importance of having a target audience for coaches. When coaches start out, they often want to work with everybody. However, targeting everybody isn’t a very effective strategy. It’s not going to lead to a full practice. Instead,...
Why relevance is key to marketing success

Why relevance is key to marketing success

Marketing

Today, I’m going to show you why relevance is key to marketing success. Relevance is key to marketing success. If you want your marketing to be successful, relevance is key. You need to make sure that your marketing messages are relevant to your target audience,...
How to nurture your newsletter audience in 7 steps

How to nurture your newsletter audience in 7 steps

Marketing

In this post, I will share with you how to nurture your newsletter audience. Let’s say you’ve got your website up and running and people are finding your site. You’ve created a lead magnet and people are signing up to your mailing list. So what happens next? If you’ve...