Blog
Web design, SEO and marketing tips for small businesses and solopreneurs
When you speak to everyone, you speak to no one
"When you speak to everyone, you speak to no one." This quote by Meredith Hill basically says that if you are marketing to everyone, then your message will be so generic that you are not appealing to anyone. Your content will not speak to any specific group or...
WIIFT – What’s in it for them?
In this post, I will share with you why it's important to focus on WIIFT. It is an acronym that stands for "What's In It For Them." What’s In It For Them? WIIFT? This is going to be the most important question you can ask yourself when writing copy for your website....
Why coaches need to have a target audience
In this article, I write about the importance of having a target audience for coaches. When coaches start out, they often want to work with everybody. However, targeting everybody isn’t a very effective strategy. It’s not going to lead to a full practice. Instead,...
How to choose your hosting provider
When it comes to choosing a hosting provider, there are many things you need to take into account. Not all providers are created equal, and each has its own set of pros and cons. So how do you choose the right one for your needs? Here are some tips on how to make the...
Keep your website design simple
In this post, I will share with you why it's important to keep your website design simple. Your website is one of your most important marketing tools, so it's important to keep the design simple and easy to navigate. When it comes to website design, less is definitely...
Are you making any of these website mistakes?
I've recently reviewed several websites of coaches and discovered the following website mistakes. Are you making any of those mistakes on your website? 1. Website is poorly designed The website looks like it was designed by the website owner themselves (and they are...
Five questions you must answer on your website
In this article, I will share with you five questions you must answer on your website. There are certain questions that all coaching websites need to answer to be an effective marketing tool. Having a beautifully designed website is not enough. A website needs to have...
Why ‘knowing your why’ is important to your success in business and life
In this article, I will share with you why it's important to "know your why" to have success in business and life. Know your WHY I was 13 years old when I decided to move to London. I grew up in a small town in Austria, where everyone knew each other and knew...
Why relevance is key to marketing success
Today, I'm going to show you why relevance is key to marketing success. Relevance is key to marketing success. If you want your marketing to be successful, relevance is key. You need to make sure that your marketing messages are relevant to your target audience, or...
A simple strategy to get more traffic to your website
In this article, I will share a simple strategy for coaches to get more traffic to their websites. If you're looking for ways to get more traffic to your website, joining leading coaching directories is a great option. These directories list the top coaches in various...
10 Types of content your coaching website needs
Are you struggling to come up with ideas for content for your coaching website? You're not alone. Creating fresh, original content can be a daunting task. But it's important to keep your website updated with new information so that your visitors will keep coming back....
Why layout matters on your website
In this article, I will share with you why layout matters on a website. The layout of your website matters! Your website's layout is important for two reasons: it affects how easy your site is to use, and it can impact your search engine rankings. Making your site...