Blog

Web design, SEO and marketing tips for small businesses and solopreneurs

When you speak to everyone, you speak to no one

When you speak to everyone, you speak to no one

"When you speak to everyone, you speak to no one." This quote by Meredith Hill basically says that if you are marketing to everyone, then your message will be so generic that you are not appealing to anyone. Your content will not speak to any specific group or...

WIIFT – What’s in it for them?

WIIFT – What’s in it for them?

In this post, I will share with you why it's important to focus on WIIFT. It is an acronym that stands for "What's In It For Them." What’s In It For Them? WIIFT? This is going to be the most important question you can ask yourself when writing copy for your website....

Why coaches need to have a target audience

Why coaches need to have a target audience

In this article, I write about the importance of having a target audience for coaches. When coaches start out, they often want to work with everybody. However, targeting everybody isn’t a very effective strategy. It’s not going to lead to a full practice. Instead,...

How to choose your hosting provider

How to choose your hosting provider

When it comes to choosing a hosting provider, there are many things you need to take into account. Not all providers are created equal, and each has its own set of pros and cons. So how do you choose the right one for your needs? Here are some tips on how to make the...

Keep your website design simple

Keep your website design simple

In this post, I will share with you why it's important to keep your website design simple. Your website is one of your most important marketing tools, so it's important to keep the design simple and easy to navigate. When it comes to website design, less is definitely...

Are you making any of these website mistakes?

Are you making any of these website mistakes?

I've recently reviewed several websites of coaches and discovered the following website mistakes. Are you making any of those mistakes on your website? 1. Website is poorly designed The website looks like it was designed by the website owner themselves (and they are...

Five questions you must answer on your website

Five questions you must answer on your website

In this article, I will share with you five questions you must answer on your website. There are certain questions that all coaching websites need to answer to be an effective marketing tool. Having a beautifully designed website is not enough. A website needs to have...

Why relevance is key to marketing success

Why relevance is key to marketing success

Today, I'm going to show you why relevance is key to marketing success. Relevance is key to marketing success. If you want your marketing to be successful, relevance is key. You need to make sure that your marketing messages are relevant to your target audience, or...

A simple strategy to get more traffic to your website

A simple strategy to get more traffic to your website

In this article, I will share a simple strategy for coaches to get more traffic to their websites. If you're looking for ways to get more traffic to your website, joining leading coaching directories is a great option. These directories list the top coaches in various...

10 Types of content your coaching website needs

10 Types of content your coaching website needs

Are you struggling to come up with ideas for content for your coaching website? You're not alone. Creating fresh, original content can be a daunting task. But it's important to keep your website updated with new information so that your visitors will keep coming back....

Why layout matters on your website

Why layout matters on your website

In this article, I will share with you why layout matters on a website. The layout of your website matters! Your website's layout is important for two reasons: it affects how easy your site is to use, and it can impact your search engine rankings. Making your site...