Blog
Web design, SEO and marketing tips for small businesses and solopreneurs
How to create a strong brand identity for your small business
For small business owners, a strong brand identity is essential. It sets you apart and helps you build a meaningful connection with your audience. Your brand identity forms the foundation of your business’s reputation and client loyalty. In this article, I'll share...
How to choose a web design agency for your small business
Are you looking to give your small business a digital makeover? Choosing the right web design agency can make all the difference in your online presence. A well-crafted website has a significant impact on how potential customers perceive your brand and can boost your...
Why your small business needs professional web design
In today's digital world, having a strong online presence is key for your small business's success. Your website is the digital face of your company. It's the first thing many potential clients see. So, investing in professional web design is vital for attracting and...
The role of web design in business growth
In today's fast-changing digital world, web design is key to business growth. Good web design shapes a company's online image, boosts user experience, and helps get more customers and make more money. A well-made website is now essential for any business. It must look...
How web design can transform your small business
In today's digital age, having a strong online presence is no longer optional for small businesses - it's essential. But simply having a website isn't enough. The magic lies in how that website is designed. A well-crafted website can be the difference between a reader...
The importance of regular website maintenance for WordPress websites: A must for small businesses
As a small business or solopreneur, your website is often the first point of contact for potential clients. It’s your virtual shopfront, marketing tool and lead generator, all rolled into one. However, one key aspect that is often overlooked in running a website -...
What to expect from a website maintenance package: A guide for small businesses and solopreneurs
Running a small business or solopreneur venture requires you to juggle many tasks - marketing, client relationships, financial management and more. Often, your website, one of your most critical business assets, can get lost in the shuffle. But what happens when a...
How a website maintenance package can improve your site’s SEO
As a small business owner or solopreneur, your website is one of your most valuable assets. It’s your digital storefront, marketing tool and often the first point of contact for potential customers. For many small businesses, WordPress is the go-to platform for...
Why your small business needs a website maintenance package
As a solopreneur, your website is one of your most important assets. It's not only your digital storefront but also the heart of your brand. If you're running a business on your own, maintaining a professional online presence can feel overwhelming, especially when...
Choosing the right website maintenance package for your business
As a small business owner or solopreneur, your website is one of your most valuable assets. It’s often the first point of contact for potential clients, and it plays a crucial role in showcasing your brand, services and values. But owning a website, especially a...
Tutorial: How to submit a blog post to the Google Search Console
In this guide, I’ll walk you through submitting individual pages and blog posts to the Google Search Console (GSC) to help them appear in Google search results more quickly. What is the Google Search Console? GSC is a free tool from Google that allows you to submit...
When you speak to everyone, you speak to no one
"When you speak to everyone, you speak to no one." This insightful quote by Meredith Hill underscores a core truth in marketing: a message aimed at everyone resonates with no one. When you attempt to appeal broadly, your content inevitably becomes generic, leaving it...
WIIFT – What’s in it for them?
Why WIIFT Should Be Your Focus in Website Copywriting When it comes to writing for your website, there’s one question that will guide you to success: WIIFT, or “What’s In It For Them?”What does WIIFT mean? WIIFT means putting yourself in your client’s shoes. When you...
Why coaches need to have a target audience
In this article, I write about the importance of having a target audience for coaches. When starting out, many coaches want to help as many people as possible. While this approach feels intuitive, targeting “everyone” isn’t likely to lead to a thriving practice....
How to choose your hosting provider
Choosing a hosting provider is a critical decision for your website’s performance and reliability. With so many options available, it’s important to consider what each provider offers and how it aligns with your needs. Here’s a guide to help you make the best...