REGENERATIVE
BRAND STRATEGY

for Planet-Positive Businesses

for Planet-Positive Businesses

Turn your sustainability mission into a clear and grounded brand ecosystem.

WHAT WE DO

Strategic Branding for Planet-Positive Businesses

Carrot and Karma is a regenerative brand strategy studio helping planet-positive businesses grow with clarity, integrity and impact.

We support founders whose work has evolved, but whose brand no longer reflects the depth or direction of their business. If you’ve built something meaningful and sustainability-led, yet your brand still feels early-stage, inconsistent or overly reliant on you as the founder, that gap is holding you back.

Your mission has depth, clarity and momentum — your brand should communicate that with the same intention.

Through our Regenerative Brand Ecosystem™ approach, we help you strengthen your strategic foundations, sharpen your message and develop a visual identity that reflects who you’ve become — not who you were when you first started.

We bring structure to your message, cohesion to your identity and integrity to your digital presence, so your brand becomes a calm, credible and trustworthy partner in your growth.

WORK WITH US

Strategic Branding & Sustainable Websites

Rooted in the Regenerative Brand Ecosystem™, we combine regenerative brand strategy, ethical communication and sustainable digital design to help planet-positive businesses grow with clarity, integrity and impact.

Branding and Logo design

BRAND STRATEGY & IDENTITY

A brand that reflects your mission — and communicates it with clarity.

We guide you through a thoughtful, strategic process to define your positioning, articulate your impact, shape your brand story and develop a cohesive identity rooted in values, purpose and long-term direction.

SUSTAINABLE WEBSITE DESIGN

A website that feels intentional — and builds trust at every touchpoint.
We design low-carbon WordPress websites that express your values clearly, elevate trust and support sustainable, long-term growth — without unnecessary complexity or digital waste.

Uta perfectly translated my personal brand into a powerful website

I still can’t believe how beautifully Uta brought my vision to life. She perfectly translated my personal brand into a powerful website, often going the extra mile with truly helpful suggestions and resources. Ever the consummate professional, she ensured that SEO essentials I hadn’t even considered were in place.
Best of all, she was patient, pleasant and responsive throughout the entire process. When you’re an online entrepreneur, an effective website is super-important. You need someone who is creative and thorough in your corner. That’s why I’m so happy I found Uta, You’re in excellent hands with her!

Christine, Wellness Coach

Developing my new website with Uta’s expertise has been a seamless, pleasant and very efficient experience from start to finish

All the way from helping me define a clear new strategy and brand guidelines to providing a comprehensive and highly intuitive development process for creating all the different elements of the site, Uta has been very responsive and efficient in her delivery.

The communication was very smooth and timely, all my requests easily and efficiently solved, and the overall result is outstanding. I received a lot of compliments for the look and feel of my new site and I am very grateful and impressed with both the aesthetic and the speed of completion of this project.

Valentina, Relationship Coach

I’m thrilled with my new website!

Working with Uta was a delight, she was able to respond to my needs with ease and grace and is highly organised and structured too, and I’m thrilled with my new website! I couldn’t have asked for a better website designer, thank you Uta!

Emerald, Breathwork Coach

Uta did a fantastic job helping me design a website for my business venture

She really brought my ideas for the site to life in a practical and engaging way. More than this, she helped me to better define and communicate my service offering in a way that has actually influenced my approach to the business as a whole. Throughout, Uta was prompt, thorough and professional, and I’m sure I’ll be calling upon her expertise again in the future!

Selborne Guitars

Uta went above and way beyond all of my expectations

Uta is a real treasure. I am so fortunate to have come across her to design my site.
She went above and way beyond all of my expectations and helped me every step of the way to make sure everything was taken care of and seamless. I feel blessed to know her now and have so much gratitude for the incredible work she’s done on my site.

I highly recommend her to anyone across the globe wanting to design a stellar website. Pure magic.

Shaun, Holistic Life Coach

Uta went out of her way to make my website special

It was a pleasure working with Uta on my website redesign.

Not only does she have a great eye for colour and effective site layout but she is wonderful to work with too (and that is a bonus in and of itself).

If you are looking for some ideas on how to revamp your website or in the market for a new one I heartedly recommend you give her a call. She did a wonderful job for me and I’m sure she’ll do the same for you.

Stuart Elliott, Coach

Uta was able to bring focus and forward movement with her lovely calm manner

Uta’s kindness and patience was exactly what I needed to ground me as I tried to get a clearer feel for my niche market and express my offering. I started out quite scattered and she was able to bring focus and forward movement with her lovely calm manner. She responded quickly to every question or request with both helpful and creative ideas.

I felt very supported and would definitely recommend her to anyone wanting a new website. I’m grateful to have found her.

Lisa, Counsellor

Uta produced a website of the highest quality

Uta is patient, thorough and has high standards. Not only does she have an eye for design; she was careful to integrate her ideas into the website I had before, and transform it into something new and far more powerful, while taking into account what I wanted.

Unlike many web designers, she also has a very clear understanding of digital marketing, and how to hook a website up for maximum impact. If anything, she was even more determined than I was to produce something of the highest quality, and definitely delivered it. All of this without drama or fuss. I recommend her work unhesitatingly.

Jack Raymond, Hypnotherapist

Uta helped me define my offering and designed a website that expressed it exactly​

I am an Intimacy Coach with a very niche market and Uta helped me to define my offering and then designed a website that expressed it exactly. I would recommend her to anyone needing help in getting out there on the web and attracting your kind of clients.

She is patient, kind and efficient and understands that we do this work as professionals but from the heart.

Dr. Graham Stevenson, Intimacy Coach

Uta went the extra-mile to give me the site I wanted

Uta went above and beyond my expectations. Not only is my site now mobile friendly but it is ranking on Google better. My site redesign has gone better than I could have hoped for, and my website now works for me rather than burdens me with errors.

I would highly recommend hiring Uta to help you with your website. If you want to be kept in the loop with all the developments of your site build Uta, communicates with you every step of the way, which is something I really loved, working with her. Thank you, Uta, for going the extra-mile to give me the site I wanted.

James, Life Coach

I now have a bright, clear and professional website and it is showing dividends

Uta honed the message I need to get across: What exactly is it that people need that you are offering? It sounds simple, but we need help to get this out to potential clients in an appealing, informative way.

She cleared up my mess! I now have a bright, clear and professional website and it is showing dividends. Uta is wonderful to work with. She is highly skilled, patient and thorough.

Maggie, Buteyko Breathing Instructor

I now have a website I am proud of

In fact, it is much better than I expected it would be.

I have found Uta to be professional, reliable, supportive and patient and I have found she has very high standards. She really wants to create a high quality website and that is what she has done with me.

Adrian, Coach & Mentor

MEET UTA

Your Brand Partner in Purpose and Strategy

brand strategist

I’m Uta, founder of Carrot and Karma — a regenerative brand strategy studio helping planet-positive businesses grow with clarity, integrity and impact.

My background spans design, brand strategy and coaching, and I take a systems-based, regenerative approach to branding that connects purpose with clear, thoughtful expression.

I believe every brand can be both beautiful and responsible — rooted in values, aligned with purpose and built to last. When we work together, I guide you from strategic clarity to a cohesive, trustworthy brand presence that reflects the depth of your mission and supports your next stage of growth.

Free resources

Grow your brand with clarity and purpose

Practical tools to help you strengthen your brand foundations, refine your messaging and build trust — thoughtfully and without overwhelm.

regenerative brand scorecard
The Regenerative Brand Scorecard

Discover the clarity, cohesion and sustainability of your current brand ecosystem — and what to focus on next.

The Sustainable Website Checklist
The Sustainable Website Checklist

A practical guide to creating a website that reflects your values, builds trust and performs responsibly.

Say It Sustainably - Green Messaging Guide

Say It Sustainably

A clear, practical guide to speaking about your sustainability commitments with integrity and confidence — without greenwashing.

LET’S TALK!

Ready to build a brand that reflects your mission?

Let’s create a brand ecosystem that strengthens your impact, amplifies your message and supports your growth — with clarity, integrity and purpose.