Seven proven strategies to get more coaching clients

In this article, I want to share with you seven strategies to get more coaching clients.

Setting up your coaching practice is an exciting venture. You chose your career because you’re driven to help others. You know how powerful and effective your modality is, and you are good at what you do.

So whether you are a life coach, relationship coach, executive coach or have specialised in another coaching niche, you are more than a coach. You are also an entrepreneur. You run a business.

And clients are the lifeblood of your business.

To get more coaching clients, people need to become aware of you and what you have to offer. And you do this through marketing.

Today, I want to share with you seven effective marketing strategies to get more coaching clients.

Let’s get started!

1. Nourish your community

Now I’m not talking about your local community. I’m talking about the community that you build around yourself.

You grow your community through networking. Networking is a key marketing strategy. It’s about connecting and sharing with others in your community. By doing so you will deepen relationships.

To develop relationships, we need to be in touch with the people in our community regularly. Think about how you can help others. How can you contribute value? How can you genuinely connect?

Relationships are the most valuable asset that you have in business and life. And speaking as a former relationship coach, relationships don’t just happen. We need to nurture them, care for them and value them.

2. Grow your community

Another great way to attract more coaching clients is to get involved in your community. This could mean speaking at local events, networking with other professionals, or volunteering for a cause you’re passionate about.

To grow your community and make it stronger, you need to bring more people into your community. And you do this by reaching out to strangers.

When considering who to contact, ask yourself: Who are the most influential people that have access to your target audience?

Remember that relationships are not built instantly. So take one step at a time and gradually build the connection. This marketing strategy is not a quick fix. It won’t get you clients the next day, but it’s a long-term marketing approach to growing your practice and getting more coaching clients.

3. Referrals

Referrals will help you quickly fill your coaching practice. And it doesn’t cost you a penny. Getting referrals from your clients is the easiest and most effective way of getting new clients. Your happy clients tell their friends, family and colleagues about your work and bring new clients to you.

Also, remember to actively ask for referrals. For example, if you are a dating coach for singles, you could say something like: “I’m glad you enjoyed your session. If you’ve got friends who are single and you would like to help out, why don’t you send them a quick email and copy me in. And then I set up a consultation and see whether I can help.

4. Referral Partners

Referral partners are another strategy to get more coaching clients for your practice.

Create a list of referral partners. Think about who also serves your people but has a complementary or different service to you. So let’s say that you are a relationship coach for singles. Ask yourself who else works with the same target audience.

For example: sex coaches, photographers, dating event organisers, matchmakers, personal trainers and many more.

Then put together a list of professionals and begin to send clients their way. Don’t ask for referrals first but start the process by giving referrals. Eventually, you’ll have clients sent your way, too.

5. Host a Free Regular Event

Host a free regular event that you invite prospective clients to. These events can be online or in person. It could be an interactive webinar, an educational in-person event or a social event.

Why does this strategy work so well? Because people get an experience of you and what it’s like to work with you. It has a very low barrier to entry, but they receive a great amount of value from the event.

6. Writing Articles

If you love writing, then this is a great strategy for you. Publishing articles, eBooks and other material helps to position you as an expert. Articles published on your website are also an excellent way to improve your SEO. They’ll help you become visible to your target market.

If you aren’t such a keen writer, then you can still use this strategy by getting some help from a copywriter.

One well-written article can be used many, many times. It’s most effective when your writing is published on other websites and shared by many. Have a few well-written pieces and bring this to new audiences rather than writing countless articles that are only read by the same audience.

7. Webinars

Holding webinars is an online platform for speaking. Setting up your own webinar is easy to do and the advantage is that you are in control of the whole process. Webinars are a great way to showcase your expertise, skills and coaching services.

As with face-to-face speaking gigs, you can approach organisations that reach your target audience and offer to hold a webinar for them.

And remember that the purpose of your webinars is lead generation so always end with a call to action. A very simple one. For example: “If you’d like to find out what you could do to improve your website, request my free “Website Checklist for Coaches and Therapists”.

You can get it from my website”


If you implement these seven strategies, you’ll be well on your way to attracting more coaching clients.

Keep in mind that it takes time and consistency to see results, so don’t get discouraged if you don’t see an immediate increase in clients. Just keep taking action and believe in yourself, and you’ll eventually reach your goals.

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