Today, I’m going to show you why relevance is key to marketing success.
Relevance is key to marketing success.
If you want your marketing to be successful, relevance is key. You need to make sure that your marketing messages are relevant to your target audience, or else you risk losing their attention (and their business).
Adverts are annoying if someone is trying to sell something to someone who has no need for that product or service. People hate marketing and ads that aren’t relevant to them.
Think about it this way: if you’re selling cars, would you rather market to someone who’s in the market for a new car, or someone who just bought a new car? The answer is obvious – you want to market to people who are in the market for a new car.
The thing is if what you are offering is relevant to someone, then your marketing will be well received.
I’m sure you’ve had the experience where you were looking for something, and then you came across an advert or a person who just had the very thing you were looking for.
Does this not feel like a synchronicity arranged by the universe? It’s great when that happens.
Things fall into place and come to you when you need them.
So you need to make sure that your marketing is relevant to your target audience.
And you can make sure that your offer is relevant to your people when you truly know them. You know their needs, desires and challenges. In addition, you know what keeps them up at night and you know what makes their heart sing. So you really understand them. This is why you need to have a target audience.
Perhaps you’ve been in a similar situation to them. You truly care for them and want to help them. And most importantly, you know that you can help them. When you can offer the solution to their problems, then they’ll be paying attention to your marketing.
And once you have their attention, then you need to make sure that you deliver on your promise. That your product or service actually does what you say it will do. Because if it doesn’t, then you’ve lost their trust and you probably won’t get another chance with them.
So make sure that your marketing messages are relevant to your target audience, and make sure that your product or service delivers
The better you know them, the more relevant your marketing can be.
Think about what kind of information your target audience would find useful or interesting, and create content that addresses those needs. You can also use data from previous interactions to segment your audience and personalise your messages for maximum relevance.
So put yourself into the shoes of your ideal client. And when writing copy for your website, an advert, a blog post, an email or any other communication with your people, you need to consider whether what you are sharing is relevant to them.
If it’s not, then don’t bother.
It’s that simple.
To make it relevant, you need to tailor your marketing campaigns specifically to their needs and interests, and by using the right keywords and phrases.
So consider the following questions:
- How does this article that I am writing relate to my target audience?
- What value do I bring to my readers with this blog post?
- How does this email help my readers solve a problem?
- What’s in it for them?
Only if your article or message is relevant to your target audience, will they read it.
When relevance is front and centre in your marketing campaigns, you’ll see better results in terms of engagement and conversions. So don’t underestimate the importance of relevance – it really is key to success!
Do you need some help with your website?
I design websites for coaches.
Contact me today to arrange a 30-min call to see how I could help you create a website that converts prospects to clients.
