Insights
On branding, strategy and sustainability — supporting planet-positive businesses to grow with clarity, integrity and impact
What makes a web page “low-carbon” in 2025 — and why it matters for planet-positive brands
Introduction Digital presence is now essential for almost every business. At the same time, there is growing awareness of the environmental footprint of the web, prompting many founders to explore more responsible digital design practices. For planet-positive brands,...
Brand realignment: a sharper focus for a more regenerative direction
Introduction After months of reflection, I’m stepping into a new chapter — one that feels deeply aligned with who I am and the kind of impact I want my work to have. This evolution brings Carrot and Karma closer to its essence: creating brand strategies that help...
The do’s and don’ts of writing a guest blog post
by Caroline BuistGuest blogging: it’s like being invited to someone else’s house party. You get to enjoy the crowd, sip their cocktails, and maybe even charm a few people. But it also means playing by their rules and not being the guest everyone secretly wishes they...
Understanding branding services: A guide for small businesses
Did you know that consistent branding can boost sales by up to 23%? It’s true! In today’s busy market, a strong, consistent brand can help small businesses like yours stand out and attract loyal customers. But branding is so much more than just a pretty logo or a...
What is a brand? The essential guide to branding
Have you ever looked at a business and thought, "Wow, they’ve got their act together!"? Chances are, what you noticed was their branding. A strong brand doesn’t just grab attention - it builds trust, loyalty and connection. But what exactly is a brand? And how can it...
How can I build a personal brand as a solopreneur?
Hey there, solopreneur! Did you know that 82% of people trust companies more when their leaders are active on social media? Amazing, right? Your personal brand isn’t just about how you present yourself - it’s a superpower that helps you stand out, build trust and...
How to create a strong brand identity for your small business
For small business owners, a strong brand identity is essential. It sets you apart and helps you build a meaningful connection with your audience. Your brand identity forms the foundation of your business’s reputation and client loyalty. In this article, I'll share...
Tutorial: How to submit a blog post to the Google Search Console
In this guide, I’ll walk you through submitting individual pages and blog posts to Google Search Console (GSC) to help them appear in Google search results more quickly. What is Google Search Console? GSC is a free tool from Google that allows you to submit your...
When you speak to everyone, you speak to no one
"When you speak to everyone, you speak to no one." This insightful quote by Meredith Hill underscores a core truth in marketing: a message aimed at everyone resonates with no one. When you attempt to appeal broadly, your content inevitably becomes generic, leaving it...
WIIFT – What’s in it for them?
Why WIIFT Should Be Your Focus in Website Copywriting When it comes to writing for your website, there’s one question that will guide you to success: WIIFT, or “What’s In It For Them?”What does WIIFT mean? WIIFT means putting yourself in your client’s shoes. When you...
Why coaches need to have a target audience
In this article, I write about the importance of having a target audience for coaches. When starting out, many coaches want to help as many people as possible. While this approach feels intuitive, targeting “everyone” isn’t likely to lead to a thriving practice....