Branding for Small Businesses
WHO I WORK WITH
Branding services and logo design for small businesses and solopreneurs
Create a stand-out brand that connects deeply with your clients.
I offer strategic web design and branding to elevate your unique voice. Whether you’re just starting out or ready to reach new heights, I provide tailored support to help you thrive online.
WHAT’S INCLUDED
Branding Package
BRAND STRATEGY
Brand strategy consultation to help you clarify your brand’s target audience, mission, values and positioning
LOGO
A logo that captures the essence of your brand, representing its values and unique personality
COLOUR PALETTE
A colour palette that reflects your brand and resonates with your target audience
FONT SELECTION
A selection of fonts that align with your brand’s personality and values, ensuring a cohesive and impactful visual presence
SOCIAL MEDIA BANNERS
Social media banners for Facebook and LinkedIn so you are ready to post when you launch your new website
BRAND STYLE GUIDE
A comprehensive brand style guide that ensures your brand image remains consistent across all channels
what you can expect
Branding Process for Small Businesses
1. Initial Consultation
The first step is to get in touch. Complete the form on the contact page and I’ll be in touch to arrange a Zoom call to find out more about your project.
If you’re ready to go ahead, I’ll send you my proposal. You’ll sign the agreement and pay a 50% deposit. Then, we’ll book in your strategy call.
2. Brand Strategy
The first step is to discover your business north star – the guiding star for your business. In a sense, your business north star is your who, what, how and why.
I’ll help you define your target audience, mission, values and positioning.
3. Your Brand Mood Board
Next, together with my graphic designer, we create two mood boards that include colours, images and other elements to design the look and feel of your brand.
This will help clarify the design direction of your visual brand identity.
4. Building Your Brand
Next, we’ll get started with the design of your brand assets. This includes your logo, colour palette, font selection and your social media banners.
When all assets are completed, and you are happy with it all, it’s time to move to the final step.
5. Your Brand Style Guide
Finally, I’ll bring all the information together to create your brand style guide.
Your brand style guide will help you create a cohesive and consistent brand identity and should be used as a reference when designing any marketing materials, from your website to your business card.
what you can expect
Branding Process for Small Businesses
1. Initial Consultation
The first step is to get in touch. Complete the form on the contact page and I’ll be in touch to arrange a Zoom call to find out more about your project.
If you’re ready to go ahead, I’ll send you my proposal. You’ll sign the agreement and pay a 50% deposit. Then, we’ll book in your strategy call.
2. Brand Strategy
The first step is to discover your business north star – the guiding star for your business. In a sense, your business north star is your who, what, how and why.
I’ll help you define your target audience, mission, values and positioning.
3. Your Brand Mood Board
Next, together with my graphic designer, we create two mood boards that include colours, images and other elements to design the look and feel of your brand.
This will help clarify the design direction of your visual brand identity.
4. Building Your Brand
Next, we’ll get started with the design of your brand assets. This includes your logo, colour palette, font selection and your social media banners.
When all assets are completed, and you are happy with it all, it’s time to move to the final step.
5. Your Brand Style Guide
Finally, I’ll bring all the information together to create your brand style guide.
Your brand style guide will help you create a cohesive and consistent brand identity and should be used as a reference when designing any marketing materials, from your website to your business card.
Uta did a fantastic job helping me design a website for my business venture
She really brought my ideas for the site to life in a practical and engaging way. More than this, she helped me to better define and communicate my service offering in a way that has actually influenced my approach to the business as a whole. Throughout, Uta was prompt, thorough and professional, and I’m sure I’ll be calling upon her expertise again in the future!
Selborne Guitars
Uta perfectly translated my personal brand into a powerful website
I still can’t believe how beautifully Uta brought my vision to life. She perfectly translated my personal brand into a powerful website, often going the extra mile with truly helpful suggestions and resources. Ever the consummate professional, she ensured that SEO essentials I hadn’t even considered were in place.
Best of all, she was patient, pleasant and responsive throughout the entire process. When you’re an online entrepreneur, an effective website is super-important. You need someone who is creative and thorough in your corner. That’s why I’m so happy I found Uta, You’re in excellent hands with her!
Christine, Wellness Coach
Developing my new website with Uta’s expertise has been a seamless, pleasant and very efficient experience from start to finish
All the way from helping me define a clear new strategy and brand guidelines to providing a comprehensive and highly intuitive development process for creating all the different elements of the site, Uta has been very responsive and efficient in her delivery.
The communication was very smooth and timely, all my requests easily and efficiently solved, and the overall result is outstanding. I received a lot of compliments for the look and feel of my new site and I am very grateful and impressed with both the aesthetic and the speed of completion of this project.
Valentina, Relationship Coach
Uta went above and way beyond all of my expectations
Uta is a real treasure. I am so fortunate to have come across her to design my site.
She went above and way beyond all of my expectations and helped me every step of the way to make sure everything was taken care of and seamless. I feel blessed to know her now and have so much gratitude for the incredible work she’s done on my site.
I highly recommend her to anyone across the globe wanting to design a stellar website. Pure magic.
Shaun, Holistic Life Coach
Uta went out of her way to make my website special
It was a pleasure working with Uta on my website redesign.
Not only does she have a great eye for colour and effective site layout but she is wonderful to work with too (and that is a bonus in and of itself).
If you are looking for some ideas on how to revamp your website or in the market for a new one I heartedly recommend you give her a call. She did a wonderful job for me and I’m sure she’ll do the same for you.
Stuart Elliott, Coach
Uta was able to bring focus and forward movement with her lovely calm manner
Uta’s kindness and patience was exactly what I needed to ground me as I tried to get a clearer feel for my niche market and express my offering. I started out quite scattered and she was able to bring focus and forward movement with her lovely calm manner. She responded quickly to every question or request with both helpful and creative ideas.
I felt very supported and would definitely recommend her to anyone wanting a new website. I’m grateful to have found her.
Lisa, Counsellor
Uta produced a website of the highest quality
Uta is patient, thorough and has high standards. Not only does she have an eye for design; she was careful to integrate her ideas into the website I had before, and transform it into something new and far more powerful, while taking into account what I wanted.
Unlike many web designers, she also has a very clear understanding of digital marketing, and how to hook a website up for maximum impact. If anything, she was even more determined than I was to produce something of the highest quality, and definitely delivered it. All of this without drama or fuss. I recommend her work unhesitatingly.
Jack Raymond, Hypnotherapist
Uta helped me define my offering and designed a website that expressed it exactly
I am an Intimacy Coach with a very niche market and Uta helped me to define my offering and then designed a website that expressed it exactly. I would recommend her to anyone needing help in getting out there on the web and attracting your kind of clients.
She is patient, kind and efficient and understands that we do this work as professionals but from the heart.
Dr. Graham Stevenson, Intimacy Coach
Uta went the extra-mile to give me the site I wanted
Uta went above and beyond my expectations. Not only is my site now mobile friendly but it is ranking on Google better. My site redesign has gone better than I could have hoped for, and my website now works for me rather than burdens me with errors.
I would highly recommend hiring Uta to help you with your website. If you want to be kept in the loop with all the developments of your site build Uta, communicates with you every step of the way, which is something I really loved, working with her. Thank you, Uta, for going the extra-mile to give me the site I wanted.
James, Life Coach
I now have a bright, clear and professional website and it is showing dividends
Uta honed the message I need to get across: What exactly is it that people need that you are offering? It sounds simple, but we need help to get this out to potential clients in an appealing, informative way.
She cleared up my mess! I now have a bright, clear and professional website and it is showing dividends. Uta is wonderful to work with. She is highly skilled, patient and thorough.
Maggie, Buteyko Breathing Instructor
I now have a website I am proud of
In fact, it is much better than I expected it would be.
I have found Uta to be professional, reliable, supportive and patient and I have found she has very high standards. She really wants to create a high quality website and that is what she has done with me.
Adrian, Coach & Mentor
FIND OUT MORE
Questions & Answers
How much does branding for small businesses cost?
The fee for the above branding package is £1,250.
The price does not include additional costs like font licenses, images or illustrations. If these are added, we will let you know, and the price will be added to your invoice.
Extra items can be added for an additional fee:
- Social media post layouts
- Business card
- Letterhead
- PowerPoint Template
How long does the branding process take?
The branding process can vary depending on the complexity of the project and the client’s needs. However, typically it takes about 6-8 weeks.
We’ll agree on a completion date at the beginning of the project and then map out a timeline.
I don't fit into your branding package. Can you give me a custom quote?
Yes! If you have a different requirement, get in touch with us and we can chat about it.
What if I already have a logo?
Do your prices include VAT?
We are not VAT registered so there is no VAT to pay.
How do I get started?
Every branding project starts with a call where we’ll talk about your new brand. We will go over the process with you. Afterwards, you’ll receive a proposal, and then you can pay your deposit and secure your start date.
Why is branding important for small businesses?
Branding is crucial for small businesses as it helps to build credibility, recognition and customer loyalty. It sets your business apart from competitors and communicates your company’s values and personality.
What are branding services?
Branding services include creating a brand strategy, visual brand identity and brand communication. These services help businesses to create a unique and consistent brand image that resonates with their target audience.
Can you help businesses outside of the UK with their branding?
Yes, at Carrot and Karma we work with businesses across the UK, Europe and the US. We can work remotely to deliver our branding services to businesses anywhere in the world.
WOULD YOU LIKE TO KNOW MORE?
From the blog
Explore my latest posts for small business owners and solopreneurs on building a strong brand. Get insights into branding essentials, from defining your brand identity to creating a cohesive look and feel, plus practical tips to connect with your ideal audience.
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LET’S TALK!
Looking for a website partner that helps you grow your business?
Reach out to me today for a free consultation and see how I can help to transform your online presence.
Let’s chat!
