Blog
Web design, SEO and marketing tips for small businesses and solopreneurs
When you speak to everyone, you speak to no one
"When you speak to everyone, you speak to no one." This insightful quote by Meredith Hill underscores a core truth in marketing: a message aimed at everyone resonates with no one. When you attempt to appeal broadly, your content inevitably becomes generic, leaving it...
WIIFT – What’s in it for them?
Why WIIFT Should Be Your Focus in Website Copywriting When it comes to writing for your website, there’s one question that will guide you to success: WIIFT, or “What’s In It For Them?”What does WIIFT mean? WIIFT means putting yourself in your client’s shoes. When you...
Why coaches need to have a target audience
In this article, I write about the importance of having a target audience for coaches. When starting out, many coaches want to help as many people as possible. While this approach feels intuitive, targeting “everyone” isn’t likely to lead to a thriving practice....
How to choose your hosting provider
Choosing a hosting provider is a critical decision for your website’s performance and reliability. With so many options available, it’s important to consider what each provider offers and how it aligns with your needs. Here’s a guide to help you make the best...
Keep your website design simple
Why simple website design is the key to success Your website is one of your most powerful marketing tools, and one of the best things you can do to make it effective is to keep the design simple and easy to navigate. When it comes to website design, less really is...
Tutorial: How to submit a sitemap to the Google Search Console
Ensuring your website is indexed by search engines is key to helping people find your content. One effective way to support this is by submitting a sitemap to Google Search Console. A sitemap helps search engines understand the structure of your site, highlighting...
Five questions you must answer on your coaching website
Creating an effective coaching website involves more than just aesthetics; it’s about building a bridge to connect with potential clients. When someone lands on your website, they should feel seen, understood and assured that you’re the right coach for them. To make...
Why relevance is key to marketing success
In a world flooded with marketing messages, the one thing that cuts through the noise is relevance. Today, I’ll show you why making your marketing messages truly relevant to your audience is the key to capturing attention — and ultimately, driving success.Why...
10 Types of content your coaching website needs
Are you struggling to come up with content ideas for your coaching website? You’re not alone! Consistently creating fresh, original content can feel overwhelming. Yet, regularly updating your website is essential to attract new visitors and keep your audience engaged....
Why layout matters on your website
Your website layout is one of the most critical elements of your online presence. Not only does it determine how easily visitors can navigate your site, but it also influences your search engine rankings. In this post, we’ll explore why layout matters and how to...
Why website policies are important for small businesses
As a business owner, having well-structured website policies is essential not just to comply with privacy laws, but also to protect your clients, customers and website visitors. Clear, accessible policies build trust with your audience while also helping you avoid...
Free tools to test the speed of your website
A fast website is crucial. Potential clients often judge the quality of your business by how quickly your site loads. In this article, I’ll introduce you to four free tools that can test the speed of your website.Why website speed matters Website speed test tools...
Coaches: Why personal branding matters
Hi coaches! Let’s have a heart-to-heart about something crucial to your success: personal branding. In today’s bustling coaching market, standing out isn’t just nice - it’s absolutely essential. A strong personal brand is your superpower. It showcases your unique...
How to boost your website credibility
In today’s post, I’ll share how to enhance your website’s credibility — an essential factor in building trust with potential clients. Your website is like the shopfront of your business. For clients to take that step toward working with you, your site must instil...
How to nurture your newsletter audience in 7 steps
Building an audience takes time, effort and investment, so it’s essential to nurture your connections to keep them engaged. Without a thoughtful strategy, your subscribers may lose interest, and all that hard work will be for nothing. Let’s dive into a seven-step...