When you speak to everyone, you speak to no one

When you speak to everyone, you speak to no one

“When you speak to everyone, you speak to no one.” This quote by Meredith Hill basically says that if you are marketing to everyone, then your message will be so generic that you are not appealing to anyone. Your content will not speak to any specific...
WIIFT – What’s in it for them?

WIIFT – What’s in it for them?

In this post, I will share with you why it’s important to focus on WIIFT. It is an acronym that stands for “What’s In It For Them.” What’s In It For Them? WIIFT? This is going to be the most important question you can ask yourself when writing...
Why coaches need to have a target audience

Why coaches need to have a target audience

In this article, I write about the importance of having a target audience for coaches. When coaches start out, they often want to work with everybody. However, targeting everybody isn’t a very effective strategy. It’s not going to lead to a full practice. Instead,...
How to choose your hosting provider

How to choose your hosting provider

When it comes to choosing a hosting provider, there are many things you need to take into account. Not all providers are created equal, and each has its own set of pros and cons. So how do you choose the right one for your needs? Here are some tips on how to make the...